Grouse Malting: All About the Why

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After winning second place in the Monfort College/UNC Entrepreneur Challenge(!!!), it was all hands on deck to cherry out the malting and roasting equipment and begin production. Grouse is up and running, 24/7. Yes, you heard me right, 24 hours a day, every day. This means a few things:

I should expect Nunn residents who are looking out for their neighborhood to come check in on the malt house at 3 am and ask, why, on earth, are you awake, singing Talking Heads tunes at the top of your lungs, and gleefully adjusting gismos and gadgets connected to a stainless steel tank?

Good bye day job, hello self-employment.

Most importantly, with each sleepless night, close quarters, or malting related heart-ache, I persist by remembering why it is I started this venture in the first place. This is not because I love a challenge or am a masochist (yes to the first, no to the later). This is Simon Sinek’s why. Grouse was founded because of the belief everyone should have access to variety of high-quality food and beverages regardless of allergies or intolerances. We’re here to help make that happen. Here’s to the battle cry to fulfill that why- Gluten-Free Malt or Bust!



Let the malting begin!

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Since the last blog post, we’ve been busy moving into our new location and setting up shop!!! Our designated gluten-free malting and roasting facility is almost complete and we are at the cusp of producing and selling malt. In fact, our pilot batch is germinating happily along in the malt house! Other exciting news, Grouse is one of the five finalists in the University of Northern Colorado’s 2013 Entrepreneur Challenge! The final event is this Thursday at UNC’s Colorado?s University Center in Greeley, CO. We will be presenting at 1:05 p.m. for the grand prize of $25,000 to help fund our goal of creating high-quality gluten-free malt. We hope you can make it, but if not, you can watch the event live via streaming video on this webpage:

See you there!


I had a dream. No really, one night years ago I dreamt of producing a gluten-free beer. I do not have Celiac Disease but I did spend the previous summer on an extremely limited diet and empathized greatly with everyone who had to abstain from their favorite goodies due to allergies, intolerance, and the like. … Read more